Brand Image Training

Pongr provides image recognition and matching services behind the scenes on every user submitted picture, giving you the ability to be very creative with how you setup campaigns. Some customers are happy with just a few core brand images; some like to index entire television commercials, which are comprised of many more unique images. You could do as little as one brand asset, like your logo, for image recognition. Or, you could do hundreds of brand related images and get extremely creative about the responses and associated mobile landing pages. We don't necessarily advocate overly complex campaigns just for the sake of doing it, but the power, scalability, and flexibility of Pongr's mobile image recognition platform is the best in the world for brand campaigns.

Each unique image you upload into your Campaign Manager is:

• "Trained" in our image recognition system.
• Paired with a unique email/text response. You can group images and have a group response for a whole bunch of different images as well.
• Linked to a mobile landing page. This is a simple, mobile optimized web page that is meant to contain some very basic information about your advertisement. We've made it easy to create your own mobile landing pages, update them as often as you like, and use them as launch pads into other digital sites that you may have. Uses of a mobile landing page include: displaying coupons, linking to mobile videos, displaying store locators, mobile specific brand content, or driving consumers to take follow-up steps like sharing their photo and your messaging into Twitter and Facebook.

Additional Unique Images

You can add extra images to be trained for visual recognition on any plan you choose. We charge a nominal rate per image, per month to keep those images "live" and searchable.

User Clicks

In Pongr's Click Plan, you buy 1,000 clicks per month upfront and the rest of the clicks incurred during the month are billed on a sliding CPC scale. For Pongr's Brand Plans there are no costs-per-click as the Brand Plan campaigns are on a monthly, unlimited basis.

No Match Coverage

Each campaign is setup to include a No-Match email/text response and a corresponding mobile landing page in the case a user submits a pic that does not match a unique "trained" brand image. This is a great way to ensure that users will always get something back from the brand. There is a zero-failure rate among brands that are wise about leveraging the No-Match feature of Pongr. This essentially means that you can always engage the user with something meaningful to them and your brand.

Social Media Sharing

We make it easy for users to share their pics into Twitter and Facebook. We make it easy for you to "retweet" and "Like" the pics that meet your brand standards. For example, if you want to automatically repost every pic that matches your logo, you can do that.

Mobile & Desktop Brand Page

Pongr provides a visual brand experience specific to your brand. We've specifically designed the brand pages to look good on mobile and non-mobile browsers. This is a great way to have a public place that showcases the visual brand collage your biggest fans create for you.

Detailed Marketing Analytics

We provide insight into which traditional campaign assets are getting the most traffic (meaning which images, logos, ads, or TV spots are getting clicked) and information on what type of customers are engaging with your campaign. User generated images, time/date, location, user data, and social sharing info is reported.

Premium Marketing Analytics

Pongr has partnered with advertising executives to create a unique scoring system around social influence when it comes to brand related photos. We're measuring brand sentiment in a way that has never been done before. We help you figure out which traditional media assets are getting the most buzz, who your most important visual enthusiasts are, and who is actually the most likely to spend money on your products.

Account Logins

The number of unique user accounts you can have to login and manage your campaigns.

Account Support

We know that mobile marketing, social media monitoring and effective leveraging of traditional media is not easy. We offer various customer support options and a network of trusted, trained professionals who can help you. We've setup Campaign Manager to be self-serviceable, but we recognize that it's important to talk to someone on the phone or email when you're in a pinch. We also offer a host of mobile campaign services and can connect you with trusted mobile marketing partners who are experts with the Pongr system.

Pongr Certification Credit

We know a lot about mobile marketing, visual search campaigns, and linking traditional media to digital; we want to share that knowledge with you. Pongr Certification Credits offer online tutorials, study guides and tests to help arm you and your marketing associates with the latest in best practices. Understanding the tools, billing practices, nuances of wireless, campaign ideas, and image search tutorials are just a few of the topics covered.

Service Level Agreement

Our highest levels of support and service come with the guarantees you would expect.

Credit Terms

Depending on the contract, we may be able to offer you credit terms. This will require a minimum commitment of 6 months and a setup fee is required upfront.

Access to My Client Center

If you're an agency or manage multiple clients on Pongr, My Client Center is an easy way to see and keep track of all of your campaigns.

API for Branded Premium Apps

If you have a premium smartphone application and would like to include image recognition as a feature, it's available. You will still use Campaign Manager to setup and maintain your own account, and non-smartphone users will still be able to use the core Pongr picture-texting service.

Customer Acquisitions

The Pongr Click Plan is perfect if your brand is seeking to acquire new customers, drive in-store traffic, activate special offer programs or be consistent with other CPC ad campaigns that you may be running simultaneously. The plan is centered around a cost-per-click model with a minimum commitment to buy 1,000 clicks-per-month. A "click" is defined as each time a consumer snaps a pic and sends it to your campaign via Pongr. The minimum of 1,000 clicks is designed to ensure that you do your part to activate the Pongr mobile program through other channels - like Tweeting or posting on Facebook about it, sending an email blast to existing known consumers, leveraging OOH, POP and other traditional print calls-to-action like stickers, table tents, store tags, etc...

Ideal for:

• Buy-Now Campaigns
• Couponing
• Subscriptions
• Driving In-Store Traffic

Brand Awareness

The Pongr Brand Plan is perfect if your brand wants to create more awareness through Pongr's mobile social gaming platform. The plan is centered around the number of images your brand wants to make image recognizable, the level of support needed, and the type of features required. Plans start at 3 images, but can include as many creative assets as a brand needs. Pongr's Brand Awareness model is a great way to leverage the inherent power of earned media through consumers posting your brand visual assets into multiple social networks.

Ideal for:

• Branding
• Mobile Videos
• Mobile Wallpaper or Image Delivery
• Treasure Hunts
• Wish-Lists

Sliding CPC

A monthly minimum spend of 1,000 clicks is prepaid and extra clicks are billed separately on the following sliding scale. A "click" is counted each time a player takes a picture and sends it to your brand, thus evoking your direct-response marketing message from the Campaign Manager.

Quick-Start

The Quick-Start Special is an easy way for your brand to experience Pongr without a heavy commitment. Try out our image recognition on 1 brand image at a time. Create a specific email/text response and the unique mobile landing page that is associated with the response users get back for submitting a pic. You get 50 clicks for testing and can see firsthand how easy it is to create a compelling Pongr campaign and test the image as soon as you make it go "live".

After your 7 day trial, you will automatically be transitioned to the Pongr Click Plan with a minimum buy of 1,000 clicks and 1 image. Your credit card will be charged the minimum monthly spend of $2,850.00 unless you contact us in advance to cancel or talk about a different plan option. Don't worry, we will remind you when your 7 Day Trial is coming to an end.